Saturn buyers forget foreign brands
Saturn General Manager Jill Lajdziak told bankers Friday that the rejuvenated brand is helping General Motors Corp. win customers away from the competition, and foreign competition in particular.
The Saturn Sky is winning 45% of customers from other companies, the Saturn Aura, 38%, and the Saturn Outlook, 71%
, she said.
Those are rates industry analysts say GM can be proud of.
"Saturn is conquering one of GM's most formidable challenges," Edmunds.com analyst Michelle Krebs opined. "It's getting on the shopping lists of potential buyers and converting lookers into buyers like never before."
Sales are being taken from largely Asian brands, especially Japan's Big Three -- Honda, Nissan and Toyota -- Krebs wrote on Edmunds.com's Inside Line.