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-   -   Acadia vs Outlook Sales (https://www.saturnoutlookforum.net/7-general-discussion/139-acadia-vs-outlook-sales.html)

Tom H 06-20-2007 02:26 PM

Acadia vs Outlook Sales
 
Hi all. I'm looking for opinions or facts as to why it is that the Acadia seems to be flying off the lots while the Outlook sales seem to be much slower. I went to visit my local Saturn dealer and was amazed to find more than 20 Outlooks sitting in the back lot. They were almost begging me to buy one. He also said the dealership owned 5 stores and he could pretty much have any color and/or option combination for me in a day. Saturn is also offering a $1,000.00 or very low finance rates which is an indication that the cars aren't moving well. In contrast, the Acadia dealer is staying firm at or very near MSRP and very much has a take it or leave it attitude.

Is this just because of name brand recognition? Are thier differences in quality between the two? I'm really curious as I am beginning to prefer the Outlook over the Acadia, especially the interior finish. I've never dealt with or owned a Saturn product and it makes me a little nervous.

Enlighten me please.

admin 06-20-2007 03:35 PM

Re: Acadia vs Outlook Sales
 
I've posted my opinions about this before on another forum, but I'll briefly repeat them here. In my opinion, it's really an image problem. First, GMC is perceived to be higher in quality, reliability and resale value than Saturn. Regardless that these two vehicles are mechanical twins, it is in the back of a lot of Buyers' minds - justified or not. Secondly, nobody thinks twice about walking into a GMC dealership and seeing $30-40,000 price tags on a vehicle. A Yukon Denali can be MUCH more than that, so those prices are right in line with what a potential GMC buyer is expecting when comparison shopping. Not so with a Saturn dealership - they have NEVER had a vehicle on their lots that cost so much. Please don't mistake this comment to mean that the Outlook is overpriced, there has simply never been this big (or nice) of a Saturn before. It's brand new territory for them. Third, Saturn is known for its "no haggle" pricing. What you see is what you get, more often than not. But in the rest of GM-land, GMC included, you can get a much better deal than MSRP, under normal circumstances. When I bought my Acadia back in late January, I DID pit an equally equipped Outlook against an Acadia. Guess what? My Acadia came out $1400 cheaper than the Saturn!! That's crazy! But they were willing to work with me and Saturn wasn't. Finally, keep in mind there are probably FIVE TIMES as many GMC dealerships as there are saturn ones, maybe more. Some people really don't want to have to deal with a dealership 50 miles away from them when there's a GMC one 6 miles down the road. Of course, all of this is purely my speculation and based a lot on my own feelings and experiences.

As for differences in quality, they are identical. All three Lambdas come off the same assembly line, built by the same people, using (mostly) the same parts.

MsS42 06-20-2007 05:47 PM

Re: Acadia vs Outlook Sales
 
i will have to agree w/admin on this one plus i actually like the outlook better than the acadia. it has more of a family feel/look rather than that sporty look of the acadia.

Tom H 06-20-2007 06:16 PM

Re: Acadia vs Outlook Sales
 
Good points guys. I wonder then if the pricing isn't a bigger issue than it appears on the surface. My GMC dealer is less than a mile from the Saturn dealer. It sure makes sense to drive a mile and save 1k to 2k for a similarly equipped vehicle that is equal in quality. Like I said, I really like the interior of the Outlook more than the Acadia, although both are excellent. I have to ask myself if I like it enough to hand over the extra cash.

All else being equal Deos GMC generally have a higher resale than Saturn? If so, I wonder if that will be the case with the Outlook vs Acadia since they are essentially the same vehicle.

njv16 06-20-2007 09:01 PM

Re: Acadia vs Outlook Sales
 
Unfortunately this is going to be HUGE problem for Saturn in my opinion. The Saturn dealership next to me had at least 10 Outlooks in stock and seemed pretty desperate to unload one but couldn't budge on the price. I, like many other people on this forum, prefer the styling (interior and exterior) of the Outlook over the Acadia. One problem that I see with Saturn at the moment is that they are beginning to change their image and offer more appealing and upscale vehicles. However, the perception of Saturn being a lower tier brand hasn't escaped most consumers minds and the thought of paying $30,000-$42,000 for a Saturn seems ubsurd. Also, GM's refusal to let Saturn accept the GM Card earnings is another reason why many people are jumping ship to the Acadia. Also as noted before it appears many people are getting similarly equipped Acadias around $1,000 to $1,500 below Outlook's bottom dollar and that is BEFORE GM Card earnings are applied. I really suspect that the trend of Outlook's piling up on dealer lots is going to continue until Saturn does something. I have seen around four Acadia's on my side of town and have yet to seen one Outlook. Hopefully when the '08s start hitting the lots Saturn offers a $3000 rebate and for a limited time, and only on the Outlook, accepts GM Card earnings (Remember they have done this before so it won't be unusual). I believe this would go a long way in clearing off inventory and creating more appeal for the brand. For that matter, GM should allow GM Card earnings to be applied toward Saturn from now on and for every model, but that is another argument.

Tom H 06-20-2007 10:20 PM

Re: Acadia vs Outlook Sales
 
It does seem like Saturn is going to have a problem on their hands with this one. They are offering essentially the same vehicle as GMC and soon Chevy yet they can't utilize the same sales and marketing tools. How can they hope to compete under these conditions. I think they made a big mistake in even offering the Outlook or at least in making it such an Acadia look-alike. There are not enough unique features to make it stand apart and earn sales on it's own merit and no method of pricing it competitively. What a shame, I am very interested in this vehicle but there just isn't enough incentive to buy it.

Interestingly, the sales guy said the discounts are built into the pricing structure. From what I see they simply offer less and then price accordingly. The option packages and preconfigured combinations are structured in a way to make this less noticeable.

njv16 06-21-2007 12:24 AM

Re: Acadia vs Outlook Sales
 
Tom H hit then nail right on the head. Saturn does build the "discount" into its MSRP but it isn't without taking some features away. Once you take a deep look into the specs it becomes more clear as to why the MSRP is lower. Not that the Outlook is stripped in comparison to the Acadia but certain features are missing that are otherwise standard on the Acadia and then in order to get these features you have to pay more for a package. Case in point the stereo system. With the Outlook XR you can upgrade to the Advanced Audio Package for around $800 but the speakers are unbranded. With the Acadia SLT-1 you get Bose Speakers standard and they sound better than the speakers in the Outlook with the Advance Audio Package. Also, dual zone automatic climate control is standard on the Outlook XR while the Acadia has tri-zone automatic climate control standard. If you want a power liftgate on the Outlook XR it will cost you an additional $1,045 because you have to get it as part of a package but with the Acadia SLT-1 you can add it for just $350. Overall, when both models are comparatively equipped (which is tough to do) the Acadia gives you more bang for your buck. GM, I may have been born at night but I wasn't born last night and if you are not careful you might end up cannibalizing a perfectly good vehicle.

gig229 06-21-2007 05:19 AM

Re: Acadia vs Outlook Sales
 
I myself am looking at an SUV in about 18 months. Been to the Acadia board. Agree that the Outlook simply offers less content which is why it's priced less, but the exterior and interior are differentiated enough as the Outlook offers a good-looking wood trim and tan. The price is reasonable in my opinion considering what you get for the money. I think GM has a winner in the Outlook, Acadia, and Enclave. Saturn has a "no haggle" sales policy which many people like, so allowing it to accept GM card points would only help it sell more Outlooks and more cars in general. Get with it GM!

boylem002 06-21-2007 12:05 PM

Re: Acadia vs Outlook Sales
 
Quote:

Originally Posted by njv16
Tom H hit then nail right on the head. Saturn does build the "discount" into its MSRP but it isn't without taking some features away. Once you take a deep look into the specs it becomes more clear as to why the MSRP is lower. Not that the Outlook is stripped in comparison to the Acadia but certain features are missing that are otherwise standard on the Acadia and then in order to get these features you have to pay more for a package. Case in point the stereo system. With the Outlook XR you can upgrade to the Advanced Audio Package for around $800 but the speakers are unbranded. With the Acadia SLT-1 you get Bose Speakers standard and they sound better than the speakers in the Outlook with the Advance Audio Package. Also, dual zone automatic climate control is standard on the Outlook XR while the Acadia has tri-zone automatic climate control standard. If you want a power liftgate on the Outlook XR it will cost you an additional $1,045 because you have to get it as part of a package but with the Acadia SLT-1 you can add it for just $350. Overall, when both models are comparatively equipped (which is tough to do) the Acadia gives you more bang for your buck. GM, I may have been born at night but I wasn't born last night and if you are not careful you might end up cannibalizing a perfectly good vehicle.

you're not really comparing apples to apples there. If you equip an Acadia and an Outlook exactly the same, the Outlook price is WAYYY cheaper. When I build my Outlook online, the price is $38,919. Build the exact same Acadia and the price is $41,224. That's a pretty big difference. Now, using my GM card earnings as well as the best negotiated deal I could get on the Acadia, they gave me 40k roughly. I'd say that's a big enough difference. A la carte optioning works for those who are willing to order a vehicle. Incentives usually won't apply. The Saturn dealership I dealt with gave me a 1k rebate incentive on top of a conquest offer! Then they were willing to bump my trade-in above GMC's offer. I had both dealerships calling one another bidding for the buy.
Now, onto the stereo idea. I was actually going to buy the speakers from my neighbor's Acadia, as he was upgrading his, and low and behold. My Advanced Audio Package has the SAME SPEAKERS! without the bose tag. Wow, was I surprised. I think that little bose name has had it's placebo effect on you, so you hear a better stereo for some reason. Maybe you were listening to XM on the Saturn and a CD on the GMC, dunno, but the speakers and stereo (AC DELCO) are the same.
As to Tri-Zone. If that's the selling point of the vehicle, then by all means purchase the GMC because it came with it.

Here's one to equip and compare for you:

GMC
SLT - 2 4SB
HID
Sunroof
Trailering
Wheels, , 4 - 19" x 7.5"
XM
Saturn
XR AWD
Premium Trim
Conv
Enh. Conv
Trailering
XM
Luxury Package
Touring
Sunroof
HID

I guess people stick with GMC for the card earnings. It's like when there's two gas stations, both Tier 1, and one is 20 cents per gallon more expensive. The people buying gas over there are either too lazy or too stupid, some fit into one category, others into the other category. I used the extra cash I saved on my Saturn and bought some accessories and pre-paid my insurance for 18 months!

njv16 06-21-2007 12:55 PM

Re: Acadia vs Outlook Sales
 
I took your challenge and price out both on Edmunds. The Acadia came out with an MSRP of $41,625 and the Outlook came out to and MSRP of $39,919. Around a $1,700 difference. But when you take into account the TMV or "What Others are Paying" the price of the Acadia was $39,766 and the Outlook was $39,919. Now the Outlook did have the $1,000 rebate or special financing and the Acadia only has the special financing but you can use the GM card earnings on the Acadia. I definately don't think it is a stretch to believe that people are paying less for a similarly equipped Acadia before GM card earnings are applied.


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