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From our very beginning, Saturn has always sought a better way. We pioneered no-hassle, no-haggle shopping, built dent-resistant cars, set a new benchmark for customer service and forged a unique relationship with our retailers, workers and customers. From the beginning, Saturn was launched as a "Different Kind of Car Company."

Well, here we go again.

You may have read that General Motors delivered a plan to the U.S. government that outlined the corporation's plan for long-term viability.In that plan, GM stated that Saturn would work with its retailers to investigate options for the future of the Saturn Brand. We said that all ideas were on the table and we meant it.

Today, we confirmed that Saturn and GM would further investigate one of those options: a spin-off of an independent Saturn Distribution Corporation.

The Saturn Distribution Corporation already exists as an indirect subsidiary of GM. It's the entity with which our retailers currently have their franchise agreement. An independent Saturn would still have its great retailers, and it would continue to source current products from GM through 2011. If successful, SDC at that point would source products from other manufacturers.

The goal—from a product perspective—would be to find future vehicles that match the Saturn Brand: fuel-efficient, safe, reliable and affordable. From a retailing perspective, we would build on our core strength of unmatched customer service. The same hassle-free experience that is a hallmark of the brand could be taken to even higher levels.

While this process proceeds, we will continue to do what we have always done best: sell great vehicles and take care of our customers. We have a fresh portfolio of award-winning, fuel-efficient vehicles and a network of retailers that is second to none. And our new vehicles are still backed by a 100,000-mile/5-year (whichever comes first) Transferable Powertrain Limited Warranty. When you add Roadside Assistance and Courtesy Transportation programs, we believe it is the industry's best overall coverage. It is coverage that GM and Saturn will continue to firmly stand behind, and GM will support the continued availability of Saturn parts and service as needed.

This is an exciting time at the Saturn Brand, and I have to confess, it feels a bit like it did back in the 1980s when the original Saturn project was being developed. As loyal Saturn owners and enthusiasts, I know you support this brand, and you can believe we are working toward a vibrant future. Difficult times sometimes yield the most innovative solutions, and those who are willing to take on the challenge will emerge victorious. Stay tuned.

Sincerely,

Jill Lajdziak
General Manager, Saturn

For more information, visit gmfactsandfiction.com.
 

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Not sure this strategy is going to work, that is, Saturn to become a pure distribution company. Saturn would lose its identity. The company could source SUVs from GM, compact cars from Kia, medium cars from Honda. In other words, when you buy a Saturn, you wouldn't know what you actually get.

If I wanted a Ford, I'd go buy a Ford. Why would I buy a Ford rebaged as Saturn?
 

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This whole process is making me :confused:
 

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Personally I'd like to see someone with a big wallet should come along and offer to buy Saturn from GM and say "we'll do just fine on our own thanks".

It doesn't seem wise after all the time and money invested in producing Saturn and producing loyalty to the brand to toss that investment away just because times are tough.
 

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Don't be suprised when GM dumps Opel over in Germany that they don't buy the Saturn name for their American sales. Most Saturns are already rebadged Opels anyway.
 
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