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Saturn General Manager Jill Lajdziak told bankers Friday that the rejuvenated brand is helping General Motors Corp. win customers away from the competition, and foreign competition in particular.

The Saturn Sky is winning 45% of customers from other companies, the Saturn Aura, 38%, and the Saturn Outlook, 71%, she said.

Those are rates industry analysts say GM can be proud of.

"Saturn is conquering one of GM's most formidable challenges," Edmunds.com analyst Michelle Krebs opined. "It's getting on the shopping lists of potential buyers and converting lookers into buyers like never before."

Sales are being taken from largely Asian brands, especially Japan's Big Three -- Honda, Nissan and Toyota -- Krebs wrote on Edmunds.com's Inside Line.

Source: http://www.freep.com/apps/pbcs.dll/article?AID=2007705060641
 

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My Outlook made me forget all about my old Toyota Highlander. The Highlander was a great car, but had no where near the functionality of the Outlook. I love this new car!
 

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Great news...

I have always been jealous of the gizmos and content offered by the other brands. I was pretty close to choosing a foreign brand because none of the domestics seemed to have what we needed or wanted.
Once we picked up our Outlook, it has been the other way around. The Outlook has met our needs and then some.
 

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"Saturn is conquering one of GM's most formidable challenges," Edmunds.com analyst Michelle Krebs opined. "It's getting on the shopping lists of potential buyers and converting lookers into buyers like never before."
 
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